Analyze website optimization layout ideas and SEO details

Most people who do SEO will not ignore the on-page optimization of the website. Many people focus on page optimization of the homepage of the website. Website page optimization is also the first step in website internal optimization. By adjusting the layout and design of page content, you can create a page that users like and is conducive to search engine crawling and identification, thereby improving search engine rankings. Let the website get free natural traffic, so what is the main manifestation of page optimization layout?

1. Website structure layout and production process

Making a website is easy now. A cheap one can cost one or two thousand yuan to build a website, while an expensive one can cost more than ten thousand yuan. However, those who know SEO techniques usually don’t spend money on website construction. Most of them look for a good template online, and then modify the code to optimize it through some basic code. The structure and layout of your website also affects search engine capture. As for user experience, generally important content is placed in an obvious position, such as the company logo, which symbolizes the company's image, and is mostly placed in the upper left corner. Most of the languages ​​used now are html, which uses div+css for layout. If your website is still a program, such as asp, you can also change it.

Likewise, search engines cannot recognize some special languages. Search engines can only recognize plain text. Therefore, these files that are not recognized by search engines need to be written in a separate folder rather than directly on the html page. In this way, it not only increases the amount of code and makes it easier for search engines to identify web content, but also greatly reduces the size and loading time of the website.

2. Optimize the three major tags of the website

The three necessary tags for search engine optimization are: title tag (title), description tag (description) and keyword tag (keywords). The title tag is the most important, accounting for half of the impact. Search engine optimization mainly depends on the title and content, so the title of the website must be noted when writing.

Optimization of title tags: The title tag describes the general content of this page. Just like the title of a book, it is also the reference standard for search engine spiders to crawl and identify the content of the page, so we need to add our keywords to the title tag, of course there are not many keywords. Generally speaking, the best situation is to match one core keyword with two or three long-tail keywords. Text: Control it within 30 words at the same time, otherwise the excess parts will not be displayed. Some people may ask, if I have many keywords, 30 words are not enough. Don't worry, the website is composed of multiple pages. Put important keywords on the homepage for optimization, and some less difficult keywords can be placed on the inner pages for layout. This is consistent with search engine keyword matching and unity.

A good title tag has the standard of "one core and three long tails", so the two core points are the most taboo in the title, which is not conducive to search engine recognition. For example, if you want to do the keywords decoration and weight loss, you cannot determine whether this page is weight loss or decoration.

Description tag optimization: The description tag is a simple description of the website content. If you compare the title tag to a short paragraph, the description tag is equivalent to the detailed description of the short paragraph. At the same time, the description tag also has keyword matching, so adding some keywords to the description tag can also improve the matching of the website. At the same time, the description tag is also an important key to attracting users to click. The introduction of the title tag is not clear, so the function of the description tag is to use the power of text to attract the user's attention and let them know that there is something you want to see here. Generally speaking, the description tag is about 76 Chinese characters. If there are too many, it will not be displayed, so you need to pay attention here.

Keyword tag optimization: The function of keyword tag is not as good as before, because the search engine has not calculated the weight of this tag, and many people are too lazy to write this tag. But since this tag exists, it has the meaning of existence. Writing the core keywords of this page is to facilitate ranking query data through SEO tools, and the other is to increase the matching of keywords on the website to be more professional.

3. Tag optimization

In most cases, title tags are used to emphasize the focus of the content, much like headlines in newspapers, making them eye-catching and easily identifiable. There are six tags in HTML, namely h1 tag, h2 tag, h3 tag, h4 tag, h5 tag and h6 tag. The font size and weight distribution decrease in sequence. The most commonly used tags are h1, h2, and h3. Therefore, in the most important place on this page, we will place the h1 tag in this place to facilitate search engine crawling and identification, and also help users better identify the important content of the page.

Generally speaking, the logo on the homepage can be marked with h1, and the title of the article can also be marked with h1 on the content page of the article. If there are subtitles, you can put an H2 tag on them. But it should be noted that the h1 tag can only appear in one pair and cannot be used multiple times, which means it can only be used in one place, while the h2 tag can be used multiple times, but the quantity must also be controlled.

4. Image alt attribute optimization

Images are an integral element of a website, but search engines cannot recognize images. At this point, the alt attribute of the image needs to be optimized. The alt attribute is equivalent to the name of the image, which tells search engines what the image means. When the image is broken and cannot be implemented, the text of the alt attribute will also be implemented so that the user can understand what the image is expressing. Yes.

The alt is written very skillfully, using a 20-word phrase. At the same time, the appropriate keywords are included, which is also very helpful for page SEO optimization.

5. Hyperlink Optimization

Jumping to different pages from different pages is composed of hyperlinks. Hyperlinks are important hubs in the site that transfer weight to each other. Therefore, the content of the hyperlink should be plain text, not pictures or special effects calls. At the same time, rationally use the new window opening method and the window jumping method of this window opening.

6. Keyword matching optimization

When you write an article, you can insert some keywords into the content appropriately. To be natural, rather than forceful, you can add 5 words to an 800-word article. At the same time, long-tail keyword insertion needs to be expanded.