Proper web design and layout contribute to search engine friendliness

Proper web design and layout not only help improve user experience, but also help improve search engine friendliness. Therefore, when building a website, reasonable page layout design should be considered.

1. Reasonable design to avoid keywords

Although keywords in web pages are very important for the ranking of web pages in search engines, it is impossible to have a large number of repeated keywords in web design. In the search engine ranking algorithm, a very important factor is keyword density, that is, the frequency of distribution of keywords in the website.

2. Prioritize user experience in web page construction

When building a website, don’t just consider the interests of the company. The company's advertisements, introductions, contact information and other promotions often appear on the homepage of the website. We need to know that users are disgusted with such promotion methods. After users enter the website, they want to know what products or services the company can provide, which wastes the resources of the website and is not conducive to the conversion rate of the website. Therefore, the homepage should highlight the content that users want to see and attract users.

3. Follow the standards and use div to design web pages

In the xhtml website design standards, we no longer use table positioning technology, but use div+css to position various contents. Div is a common element in HTML language. Div+css is a web page layout method that is different from the traditional table layout and realizes the separation of content and code. Generally speaking, search engines give higher weight to standardized website pages, and using the div+css structure also has many advantages, such as easy revision, no need to change the page content, and the page opening speed will be significantly accelerated.

4. The content of web page construction should be concise

Many websites have a habit. In order to promote the website in a short period of time, promoters will add a lot of information to the website by increasing search engine collection. Although it can play an optimization role in a short period of time, it is not conducive to the long-term development of the website. Therefore, the layout of website content should be as concise and clear as possible, and do not add content that has nothing to do with the industry. This helps search engines crawl and users have a better experience with the website.

5. Improve tags and describe keywords.

Many websites ignore various meta tags in their web pages. Although it is an auxiliary tag in the HTML language header area, improving these tags will make the page more popular among search engines. For search engines, tags that need to be added usually include keywords, descriptions, and robots. In addition to the meta tags at the top of the web page, some tags in the web page need to describe the content at night. For example, to make the page more beautiful, the navigation also uses image formats so search engines can't "read" them and understand them.