Why your website’s keyword ranking is low because you didn’t do keyword competition research

Why study the competition level of keywords? Why choosing keywords is the first step in website optimization?

Nowadays, many companies have their own official websites, but most of them are built by website building companies. They also make a common mistake, which is to start building a website without planning keywords and industry competition research. As a result, the keywords they want to try later cannot be ranked, and the keywords that rank high are ineffective.

Keyword competition research is also the first and indispensable step in website optimization.

1. Make sure to search and convert optimized keywords.

Third, more high-quality long-tail words can be developed around the identified core keywords.

The core of keyword selection is to search more and compete less. The number of searches can be viewed through indexes and tools, while the level of competition is more complex. We can consider the following points as research directions for keyword competition.

Searching for a keyword in the browser will display the total number of pages related to that term. This search result is also available for all pages competing for this keyword.

Generally speaking, the total number of this page is less than 100,000, which means that the degree of competition for this keyword is relatively small, and the website should be able to get a good ranking by doing some basic SEO optimization. If the total is hundreds of thousands, it needs a weight and quality comparison website to compete. If it exceeds one million, this keyword will be more popular. It is difficult for a new website to rank in the first few pages. It needs to be optimized both inbound and outbound to achieve a certain weight.

You can check the number and search results of competitive search results through Baidu, 360, Sogou and other large platforms. Since Baidu currently has only 4 competitive ads, the reference level has dropped. Generally speaking, keyword competition is relatively large, and the number of bidding results is also relatively large. Try to check during the day, so the number of search results is relatively large.

Several major search engines have tools that can query keyword prices. They can check the competition level of keywords in webmaster tools, love station, Baidu keyword tool, etc.

Main competitors’ natural rankings, including the quantity and quality of external links, website quality, website keyword layout, page keyword optimization, etc. These can be used as statistical data to comparatively analyze which aspects of your keywords should be optimized.

Different keywords have different business values. Before we build a website, we should use various tools and search methods to query the keywords we want to do. Only with the support of this data can we more objectively judge the competitiveness of these keywords and choose keywords suitable for our website.