Why do Baidu’s SEO rankings fluctuate?

For example, our SEO friends will ask a question: Baidu has not taken medicine recently because more and more people feel that Baidu's mood is too uncertain. We all know that Baidu's rankings are based on Baidu's own algorithm. So for small businesses, what determines stability? Ranking? What are the ranking factors? So I have to think about this issue, to do search engine optimization you have to update your knowledge.

Whether it is channels, content, funds, or some software measures on the website, the small business website itself will be much worse than the same industry. After all, in the Internet age, competitors from the same industry will offer many of the same things. There is no energy, or more accurately, there is not that much inspiration to manage or create your own content. In small businesses, many things do not have such fresh content. After all, the industry circle is so large. Therefore, the content of many websites is simply copied online by others. Obviously, to search engines, you are plagiarizing someone else. Without substantive content, you naturally don’t like or want your content.

Of course, the internal structure of the website has been optimized, and there are many optimizations in the internal structure, such as URL, navigation keywords, sub-navigation keywords, internal links, anchor text, etc. There are many factors that determine website ranking, but who has done the most basic ones? After all, everyone working in this industry depends on this for a living, so it would be bad if we only rely on these rankings.

Sometimes my friends will ask me if the chain outside is useful. If you persevere, regardless of the role of the link itself, you can at least bring traffic to your website. However, the average small business will find the task relatively arduous. If you hire someone, you will find it very cheap. If you don't do it, it will not affect your ranking if others do it. There are also some factors, such as the stability of the server, so you can't say these for a day, after all, these are related to rankings. So many people go to the website to see their competitors and analyze other people's websites, and find that everyone is the same. The content is scraped out, there are no external links, and the structure of an article updated occasionally is similar, but sometimes people are on the *** page. At this time, Jack Ma and New Yorkers are very frustrated why this is happening. Same gap.

This is also a confusion for many webmasters. What happened to the spider? Faced with this situation, I am also very confused. It can be said that if an enterprise wants to maintain its ranking, at least your hardware server should be stable and the access speed should be fast. The content of the website should also be valuable. No fishing for three days and no drying for two days. Work hard to update the website. Sometimes I think you are very diligent when doing search engine optimization. You just have more patience than others to do small things well, and you can beat others. For example, you may not be able to do so much at one time on external links. If you do it once or twice a day, what is the right thing for a week? So the most important thing is to have a persistent attitude. Degree, as long as you are a little better than your competitor, you will find that the ranking is much higher than him, so if you want to maintain the ranking, don't relax, observe your competitor, and be a little better than him every time.

For our small business, it is more like a tool that brings users to us, or a salesman who cannot speak. After all, in every industry, many people enter this industry, which means we have to compete for jobs. This reminds me of when I first left ***, I worked as a salesperson in a decoration company and took care of real estate. Dozens of salespersons stayed in the community to see who took the key. A swarm of bees rushed up. robbery. The situation is quite spectacular. Usually they are snatched up by experienced salesmen. In order to attract customers' attention and make business deals with them, this website usually uses the word "commercial value" next to dozens or hundreds of companies, websites, and virtual salesmen.

But what are these ratios? Who is the veteran, who has the most experience, and who has the most tricks? Is it right? According to the website I contacted, Baidu has a special algorithm for some small business websites, which involves the working principle of spiders. It usually displays relatively high-quality resources in the index library in order, rather than always ranking the website's content on the homepage, which is different from ordinary large websites. Yes, it will maintain a more stable ranking advantage. This may be in line with the search engine's principle of providing effective resources to users. After all, the content of the small business website is the same, so I will let you take turns to stand guard. Of course, if you advertise on Baidu, Baidu will definitely treat you differently and get a certain ranking weight. Therefore, some companies adopt a strategy of building websites in batches. This is not the case. They always have their own website up front. But on the one hand, they have to invest in capital, and on the other hand, they have to invest in people.