Solve Baidu transcoding problems from the perspective of search engine optimization and user experience

On the Internet, network resources can be directly divided into PCs and WAPs, and the proportion of computer resources in the network is still much larger than WAPs. But at present, many mobile browsers cannot directly browse web pages, so at this time, in order to ensure that WAP can be browsed directly, when viewing network resources on mobile terminals, they must be converted into WAP web pages, so that users can better browse in mobile browsers. Baidu realized this and invented Baidu transcoding technology, which mainly simplifies many pages that cannot be displayed on WAP pages. Other major search engines have similar technologies.

1. How does SEO get rid of Baidu transcoding?

In order to better meet users' information needs, Baidu mobile search engine will provide users with PC pages and mobile pages. However, most PC pages currently have poor direct browsing experience (interaction, compatibility and traffic) on mobile terminals. Therefore, in order to improve the browsing experience of search users, we convert PC pages that lack alternative mobile resources in Baidu search results into mobile pages suitable for mobile browsing, so that they can have a better browsing experience in mobile browsers. Baidu's siteapp transcoding technology is a sub-product that achieves this goal and serves Baidu search. All major search engines have and offer similar transcoding technology.

In order to maximize the experience of PC pages on mobile phones, SITEAPP transcoding should delete web content that cannot be browsed by mobile browsers and improve interactive functions that are not suitable for mobile phones. Baidu Mobile Search also intelligently selects pages with better transcoding effects for transcoding to minimize the number of pages with poor transcoding effects.

2. What if you think your website’s transcoding effect is not good?

Baidu provides self-service website building services for website applications. You can log in to siteapp to get services. This service provides the effect of Baidu wireless search self-service optimization. The webmaster can access its website pages, create its own website by providing a separate domain name, and manage website application services to obtain revenue from Baidu online alliance advertising.

3. What if the website administrator does not want his website to be transcoded?

Baidu provides three solutions for Baidu transcoding:

siteapp does not support the following two forms of siteapp protocols: a. The http response explicitly declares that the cache control is not siteapp; b. In the meta tag, the cache control is explicitly declared as noisteappmetahttpequiv="cache control"content="noisteapp", the format is as follows/

If the third-party website does not want the page to be transcoded, it can add this agreement to the page. When users enter a third-party website through mobile search, they will be directed to the original page.

If a third-party website does not want the page to be transcoded and has its own mobile page, it is recommended that the webmaster use Baidu's open adaptive service. Baidu will help users directly access mobile pages owned by third-party websites. Because there are many ways to get involved in Open Adaptation, click here to view Open Adaptation Services

The "Links" tab explicitly specifies the WAP page in the following format:

If the third-party website does not want to transcode the page, it can add this agreement to inform us that the original page should have a WAP page. When users enter a third-party website, they first enter the intermediate prompt page, and the user can choose to jump to the original page or WAP page of the third-party website.

4. How to cancel Baidu transcoding

(1) If you want to visit the original webpage after transcoding, you can see "The original webpage was transcoded by Baidu and viewed on mobile devices" at the top of the transcoded webpage. All you have to do is click on the original page and it will jump to the original page.

(2) What if you want to use a mobile website that is not Baidu transcoded? You can check whether there is a "Switch" button under the web page, and then switch to the PC version or computer version of the web page. But if the mobile phone cannot support such a page, there is nothing you can do.

(3) If you are not satisfied with the Baidu transcoding results, you can select Settings and Feedback at the bottom of the page to switch to the color version, or provide feedback on related issues to continuously improve the transcoding quality.